Now that the HTC Evo has officially hit the streets and Sprint has corrected its misquote on the sales figures estimates, does it live up to the hype? More importantly, does it have the chops to go toe-to-toe with the iPhone?
There is no doubt that Sprint has a winning device now in the line-up. A much needed addition after the lack-luster performance of the Palm Pre. The Android platform seems to be most carriers’ answer to the iPhone. And it seems to be working……kind of. The Evo is a dynamite specimen of a wireless device that has everything a consumer could ask for in their wireless phone. Yet, this beast has so much to offer that it cannot simply be called a “phone”. There currently are no phones in the wireless space that offer a true 4G wireless experience, personal hotspot, HD viewing experience, and a screen thats 23% bigger than the iPhone. Just speaking in features, this phone towers over all of the competition, and casting small shadow on the iPhone.
Now back to the major question, can it stand up to the iPhone head to head? If we lived in a vacuum, it could. Since we don’t, the Evo has a lot of catching up to do. HTC and Sprint need to be able to master the marketing machine like Apple and AT&T did. They made it as though, “if you don’t have the iPhone, you’re not in the club”. They have put so many iPhones in so many people’s hands that if Sprint and HTC want a rEVOlution, they really need to show the world that iPhone users have another real choice. That’s what this really comes down to, given iPhone users an option that not only compares to what they are currently using, but can deliver more, with less cost, more features, and easier to use.
Until then, iPhone is still king. But maybe with a little elbow grease and some marketing creativity, Sprint and HTC can make a run at the crown.
But like I always say…..I could be wrong.
